If you own a business, it’s often expected that you have at least one form of social media. Whether it’s on a site specifically tailored to the more professional side of things such as LinkedIn, or one that is used mainly for interaction, connection and personal updates like Facebook, your business should have an online presence. However many business owners start their social media pages and see no immediate response, or find that they don’t have the time to run their page along with their business, which makes them believe that social media doesn’t work for them. However, it can and will work if you do it right, and one of the best options available to you is outsourcing. 

 

Outsourcing is the process of handing your businesses social media accounts to a company that is trained with the expertise to successfully manage each of your pages. Following tips from online ‘gurus’ and using companies that haven’t proven that they themselves know how they can help you is not likely to give you success. Instead go for a company who has tried and tested different methods themselves and found the solution to increasing engagement and growth and social media, so they can help you make positive progress online. 

 

LinkedIn allows you to make business connections and build up a professional profile. On LinkedIn, you’ll be able to build a rapport with these connections and create solid business relationships. But how do you generate these connections and leads? Where do you start? You need to optimise your profile and use of LinkedIn if you want to make a lasting impression, and here are some tips to get you started. 

 

There’s wealth in your network, and growing it has never been easier than now. LinkedIn allows you to find like-minded people in your industry who can become vital business connections in future. When you first start on LinkedIn you want to make connections, so even connecting with family and friends will give you a head start. When you reach over 200 connections, you’ll start getting noticed on the platform, and see your network begin to grow. When you make a connection on LinkedIn, write why you’re connecting. Look over the profile of the person you’re looking to connect with, so you can tell them what about their business or profile made you want to connect with them. LinkedIn is the right place to have business conversations, so telling someone why you’re connecting will already begin to build a relationship for you. More connections will show you’re trusted and will build your name in your industry. 

Its crucial to stay ahead of your competition by researching the future social media marketing trends and implementing them in your marketing strategy. Businesses will miss out if they are still using outdated or ineffective strategies to reach their audience. This blog will give you 5 social media marketing trends for 2022, to prepare your business for the upcoming challenges and stay ahead of your competition. 

 

 

Lives, reels, and podcasts are becoming increasingly popular due to the covid-19 pandemic and will continue to be popular in 2022. Research shows that consumers spend three times longer watching live video than they do watching pre-recorded video. 

 

Live video is more engaging, as the audience get behind-the-scene insights into your business and feel they’re a part of it and can influence the content, rather than just passively watching.  

LinkedIn is the perfect platform for engagement with professionals, different industries and people looking to work in your sector.  

 

Unlike other social media sites such as Facebook or Instagram, LinkedIn solely helps you to build a digital portfolio of your achievements through work, display your qualifications and experience and connects you to others you may know or could be interested in.  

 

You have to create connections on LinkedIn, and there are many ways to make sure your relationship with these connections is strong.  

 

Building a strong relationship with your connections is likely to help grow your businesses and promote it to a bigger audience.  

 

Here are some tips on how to build a good relationship with your audience  

Ensuring your business has a high volume of engagement across social media is crucial to building a successful company. In the modern age, the fastest way for a potential client to reach you is through the different social channels. Starting out online can seem like a daunting process, but with the right strategy, you could potentially see an exponential amount of growth with your business in a shorter amount of time. 

 

Engagement is a crucial part to marketing your brand on social media. You can’t expect to go straight in with an audience, building one will take time. Checking what your competitors do will help you target the areas where they maybe aren’t the strongest, and also give you time to really work out which content seems to drive the most traffic to your page. This period of trialing different posts will give you an insight into what to post more or less of in the future. Advertising will help you to gain a following. Whilst promoted posts can be expensive, simply posting across platforms about your other social media pages and asking for your existing audience to share your posts can help with promotion and follower growth. 

Using social media to build relationships with clients is a MUST. There are huge opportunities when using social media to build customer relationships, including building brand loyalty, increasing your bottom line, enthusiastic customers will tell their friends and family about you meaning more brand awareness and maintaining good customer will improve repeat sales. 

 

Research has shown that 87% of customers said that their online interactions with a company made a positive impact on that customer's likelihood of making a purchase from that company. That is enough reason alone to move much of your customer relationship management to social media. All you have to do is learn what kind of changes are happening, and how to best take advantage of it. Here are some tips you can incorporate right now to build stronger customer relationships using social media… 

 

 

Communication is an essential way to build customer relationships. Good communication helps businesses develop trust with clients and clearly  

There are more than 30 million companies that use LinkedIn as it allows you to build credibility, visibility and gather insider expertise from established experts in your industry. 

 

Your LinkedIn profile is a professional landing page for you to manage your personal brand. A LinkedIn profile is a great way for you to make a memorable first impression, communicate who you are, what you stand for and what you’re interested in. Your profile is fully visible to all LinkedIn members. However, you can control what appears on your profile, notifications to your network, and your profile privacy preferences. 

 

Here are 10 simple steps to help you get the most out of your LinkedIn profile and stand out from your competitors… 

Engaging content is the idea of combining text with various other elements that get readers hooked and increase their motivation to read through the whole post. It can also include a way of structuring content so that it looks more appealing to potential readers. Engaging content offers; a new perspective, bits of knowledge, or something helpful, inspiring, or entertaining. Engaging content gives your reader a peek at something they haven’t seen before, but can relate to in some way. 

 

The content that your business uses on advertising platforms is what makes your brand stand out from the crowd. And to make sure that your audience is connected with your brand consistently, it is important that you create engaging content. 

 

While businesses understand the importance of posting content regularly,  

 

Pretty much every business has a social media presence but being successful on social platforms takes more than just posting daily updates. You need to know what your goals are and who you are trying to reach? Do you understand the type of content that your audience truly cares about and why they would want to engage with you? Answering those questions and moving beyond a simple social presence requires a strategic plan. 

 

A social media plan outlines what you want to achieve on social media and how it supports your overall marketing strategy. It helps identify your target audience, what social networks to join, and the type of content to develop and share. 

 

 

Having a social media strategy in place will ensure that your social media efforts are more effective and are working to support your business goals. 

 

 

 

 

 

 

 

LinkedIn is an online service with over 550 million users, 2 new members joining every 2 seconds. The platform is used for professional networking, but is mainly used to talk about business with other users. 

 

With targeted marketing campaigns on LinkedIn, you can receive seven times as many inbound inquiries from potential customers, rather than using conventional methods. 

 

LinkedIn is one of the most valuable channels for qualified leads, that allows you to engage with valuable prospects. You can access the broadest possible community of professionals, and target them with precision, something that can't be done on other social platforms. 

 

By creating a standout profile and building the right network, you are opening yourself up to career opportunities and potential sales. Your LinkedIn profile becomes an online version of you and it is a great way to give you credibility and will establish you as a trustworthy potential employee.